An informative interview of SocialText CEO Ross Mayfield by SandHill.com. SandHill.com | Management | The Next Wave of Enterprise 2.0. Some interesting tidbits of information:
HBS professor Andrew McAfee defines Enterprise 2.0 like this: “The use of emergent social software platforms within companies, or between companies and their partners or customers.â€
In classic enterprise 1.0, 75% of enterprise knowledge are communicated thru and buried in email messages.
Intel-backed integrated Enterprise 2.0 solution, called SuiteTwo combines “best-of-breed†offerings in wikis, blogs and RSS from Socialtext, SixApart and Newsgator, bundled them on an Intel-based appliance and offers service and maintenance through SpikeSource. The market reception has been phenomenal.
My thinking on this is that Suite Two is missing an important web 2.0 aspect, which is social networking / community building. Teams, groups , divisions within a large corporation are just natural elements of a ‘social network’. I can imagine more communication and active knowledge sharing will happen with this model.
Cisco’s recent acquisition of tribe.net makes me think that Cisco may be onto something that’s going to be big in the next few years. Adding Cisco’s communication solutions (VoIP etc) on top of all the communities you can build with tribe.net, this starts to make more sense to me.