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» MyBlogLog Case Study: Product progression and the widget – Startup Review Blog
Keyword List Generator – Free Webmaster and SEO Tools
Clearspring – Where We Are Heading
IMVU: Learning What Customers Want
Close Harmony: Bands and Web 2.0
The Geosign Portfolio of Online Properties
Interesting observation by “Startup Review Blog”:
The key to mixing the free and premium services is to be sure that they are two separate, self-contained processes such that the user receives differentiated benefit from each.
Source: » HOTorNOT.com Case Study: Mixing free and premium services – Startup Review Blog
Kevin Lee offers advice on ‘taking advantage of’ SEO spammer.
As paid-placement search marketers, we aren’t doing our job if the algorithmic results are significantly better than our ad listings. Our companies and our competitors are part of a search ecosystem where the marketers able to float their ads to the top will be those who have:
- Copy highly relevant to the search query
- Highly relevant landing pages (the engines now look for this)
- A recognizable brand or a domain name that’s highly descriptive and reassures the searcher that clicking on the ad isn’t a mistake
- The ability to fulfill searchers’ needs (there would be no reason to bid aggressively on a keyword if you were unable to fulfill a searcher’s need and a competitor also bidding could fulfill that need better than you)
- An efficient company infrastructure that doesn’t put them at a significant disadvantage with regard to gross margin and customer retention
- A strong company with the financial resources to be a going concern
Source: Think Organic, Act Paid
Churchill Club: 9th Annual Top Ten Tech Trends by ZDNet‘s Dan Farber — The Churchill Club held its “9th Annual Top Ten Tech Trends Debate” at the San Jose Fairmont last week. Four of the the top venture investors gave their predictions gave their predictions on the top tech trends emerging over the next few years. The event was moderated by Tony Perkins, editor in chief of AlwaysOn, […]
This year’s program is just as good as 2006’s. It seems to have mixed opinion this time around though.
Check out the Top Ten Tech Trends 2007 podcast at http://blogs.zdnet.com/BTL/?p=4779
Wired.com reported on a so called ‘Learning 2.0’ program started by public services technology director Helene Blowers at North Carolina’s Charlotte & Mecklenburg County public library (plcmc.org). It involves self-learning 23 things that requires using a host of web2.0 services such as Flickr, Weblog etc.
Libraries all over the world are doing just that — moving the entire Learning 2.0 program to their own websites. The program has been duplicated by university and community library systems in Sweden, Australia, Canada and Denmark. In the United States, programs are underway in South Carolina, Florida, Maryland and California. Even the Combined Arms Research Library, a military repository, is trying it.
This is fantastic. I think the current library catlogue system also should gradually move to incorporate some web2.0 features so patrons are more engaged around the public library services. Maybe a great opportunity for social entrepreneurs here.