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My Internet Notebook

a journal on software, mobile, marketing

Archive for July, 2006

Motorola and Shanda’s Mobile Gaming Linkup

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Via PRNewswire: Shanda Interactive Entertainment Ltd. (SNDA), a leading interactive entertainment media company, and Motorola, Inc. (MOT), a global leader in wireless communications, today announced an agreement designed to improve the way games are experienced and enjoyed on mobile devices in China. According to the agreement, Motorola will launch exclusive mobile versions of Shanda’s popular World of Legend and Magical Land online role playing games on specially customized Motorola E680g handsets.

If the deal is exclusive, it seems to me a better win for Motorola than for Shanda. Given the popularity of Shanda’s World of legend online game and Chinese youth’s habits of changing cellphones every 6 months, Motorola could get a sales boost to their E680g mobile phone. In the world of fasting moving innovation today, good mobile handset can only last so long, but addictive content (a.k.a. games) will last for a long time. On the other hand, Shanda probably also badly needs a power player in the mobile world to boost its image in the mobile gaming world. Plus, a mobile phone is a great platform for casual games, which is the direction of Shanda’s current strategy.

Written by Y.

July 28th, 2006 at 7:23 pm

Posted in Mobility