San Francisco Chronicle Staff Writer George Raine (graine @ sfchronicle) wrote in Today’s business section about the great comeback of internet advertising.
According to figures recorded by Interactive Advertising Bureau, Internet advertising totaled nearly $2.7 billion in the fourth quarter of 2004 (a 24% increase over Q4 2003), the highest revenue quarter reported by the IAB. Estimates for the full-year 2004 totaled just under $9.6 billion – a 32% increase over full-year 2003 ($7.3 billion). And what’s more – the better days are still to come for internet advertising. Given Google’s dominance in the market and its good operating margin, no wonder it commands such a big market capitalization, $52 billion or 4 times of General Motors!
Related Links:
SF Chronicle Business – Organic.com – Interactive agency EVB.