My Internet Notebook

a journal on software, mobile, marketing

Nokia’s Push Email Strategy

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Saw an interesting press release in which former Smartner CEO (now at Seven) talked about Nokia will have Seven’s push email technology on every Nokia phone.

This could be just Seven’s marketing tactics but it does bring up questions on Nokia’s strategy on push email. As a device provider to carriers, Nokia has to entice individual software company to build software on its mobile platform at the same time it has to work within the constraints of mobile carriers. And the software providers also want to work (i.e. sign deals) with carriers. Jury is still out on which partnerships are going to get customers faster sooner.

In the push email space particularly, there are already a growing number of software providers such as Research in Motion, Good Technology, Seven, Microsoft etc. RIM seems the clear winner in the enterprise space but nobody seems to have a clear lead in the consumer space.

Written by Y.

July 6th, 2005 at 5:17 pm

Posted in Business,Mobility

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