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My Internet Notebook

a journal on software, mobile, marketing

Cultivating Your Relationship with Developer Community

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If you are a small enterprise software company, what benefits would you get by having a developer program.

  • Increase adoption/awareness of your technology in the market
  • Leverage your limited internal resources
  • Reduce sales cycles

Of course, all this assumes that you have something valuable to offer to developers who can either use your ware to satisfy their needs or add value to your ware on a reseller basis.

How to setup your program then? There are already a lot of tools out there that can help you get started cheap. For a started, you can run a forum with open source phpBB. Other options include portals, wikis, blogs etc.

Written by Y.

July 30th, 2005 at 10:21 am

Posted in Business

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