My Internet Notebook

a journal on software, mobile, marketing

Numbers Speak

leave a comment

I am generally very interested in numbers, because numbers can give you a big pictures of things, giving you a solid basis for understanding the subject in question and more.

Today I came across the following numbers:

China has 400 million youths, 50 million middle-class households (no number on what qualifies as middle-class, bummer;-) as of 2005. The middle class households in China is expected to triple to 150 million by 2015. Last year (2004), about 5 million cars were manufactured and sold in China, GM China has about 10% market share. Over the next few years, the growth of the automobile industry is expected to be beteew 10-15%. These two number seem to match if you assume that the middle-class status in China is symbolized by the ownership of cars.

Americans bought 2.29 billion books in 2004, published by a total of 83,000 publishers, more than 70,000 of which have 10 or fewer titles. You think is big, but researcher estimates that total online sales of books accounted for only 7-10% of toal US book sales. Do this mean still have room to grow? Independent Book Publisher Association.

Do you know how big a cut Amazon takes from book sales on website? 55%. No wonder Amazon can still have some healthy margin.

Written by Y.

August 14th, 2005 at 9:51 pm

Posted in Everything Else

Leave a Reply

You must be logged in to post a comment.