My Internet Notebook

a journal on software, mobile, marketing

Researching a Competitor

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Your first source is obviously the search engines, such as Google, Yahoo! or MSN.

You should also consider accessing business directories online, such as Hoovers, Dun & Bradstreet, Leadership Library, Reference USA, Corptech, Datamonitor, Mergent, and Plunkett Research. These are good resources to understand a company’s ranking in its industry, its financial strength, its executives and their backgrounds, industry trends, competitors, and customer base.

Written by Y.

May 1st, 2006 at 5:35 pm

Posted in Testing

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