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My Internet Notebook

a journal on software, mobile, marketing

Evaluate Web 2.o Company Fundamentals

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Matt Miller, a managing director at WaldenVC, has a great piece at the Sandhill Group Software blog.

“In the case of consumer Internet plays, the fundamentals are the cost to acquire a user, the number of interactions (or even better, the ‘take’ rate on subscriptions) we can get from a given consumer, the value to an advertiser of that consumer and the much-dreaded ‘churn’ rate. ”

“This is how we evaluate these businesses at Walden. If they look good on these metrics, then we turn to the barriers to entry. Some are technological, some team-based and some relationship-based. ”

“a company needs more than a great focus. It needs sustainable differentiators”

Written by Y.

June 6th, 2006 at 11:44 pm

Posted in Business,Internet

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